Former National Socialist Movement officer John Taylor Bowles as Santa Clause outside the Redneck Shop. Laurens, South Carolina.
The building was once the Echo movie theatre until John Howard, a former Emperor of a southern-based Ku Klux Klan realm bought the building and renovated it into part business/part meeting hall and Klan museum. The former Echo theatre had been a segregated movie theater in a town named after an 18th-century slave trader, Henry Laurens. For years, black moviegoers had to use the side door and sit in the balcony.